Monday, November 9, 2020

Precision Opinion Secures $2.1 Million Investment from Advantage Capital

LAS VEGAS--()--Las Vegas-based market research firm, Precision Opinion has secured a $2.1 million investment, helping it add 150 new jobs to the local economy.

Precision Opinion is a leading research firm for social science agencies, government agencies, political consultants and large corporate clients. The company’s best-in-class technology enables extremely accurate results, giving voice to millions of American survey participants each year. With the financing--made as part of the Silver State Growth Capital Initiative, which backs growth-focused Nevada-based entrepreneurs and operators--Precision Opinion will also bolster product development, sales and marketing.

“Over our two decades in business, helping countless organizations make vital business and social policy decisions, we’ve experienced steady growth – evolving from a 15-person firm to now more than 700 here in Las Vegas,” said Jim Medick, CEO of Precision Opinion. “This investment will support our continued growth and leadership position in the ever-evolving research market. What’s more, it will extend our ability to significantly add to our team.”

Though Nevada is slowly recovering jobs lost due to the pandemic, nearly 15% of Las Vegas’ workforce remains unemployed.

“Advantage Capital and our partners have invested $97 million in Nevada businesses over the last five years, supporting companies like Precision Opinion. We’ve achieved outstanding results in business outcomes and in supporting distressed communities, but there is still much work to be done to help businesses and communities recover. The Silver State Growth Capital Initiative was put into place to strengthen the Nevada economy and grow existing businesses, and is a vehicle for deploying the kind flexible capital that is needed across the state right now,” said Leah Hendricks of Advantage Capital.

About Advantage Capital

Advantage Capital provides financing to established and emerging companies located in communities underserved by conventional sources of capital. Since 1992, the firm has invested more than $3.4 billion in companies from a diverse array of industry sectors and has helped support more than 50,000 jobs. Learn more at, or via Twitter or LinkedIn.

About Precision Opinion

Precision Opinion has been providing quality data collection on insights for social science agencies and political organizations since 2007. Based in Las Vegas, Precision Opinion operates two state-of-the-art call centers and employs over 700 Nevadans.

The Silver State Growth Capital Initiative includes Advantage capital entity MidWest Community Development Fund XIII as well as other Nevada & Federal New Markets Tax Credit Allocatees.

Advantage Capital is an investment adviser registered under the Investment Advisers Act of 1940. Registration does not imply a certain level of skill or training. The information in this document is not intended to be an advertisement concerning investment advisory services or an offer to sell or a solicitation of an offer to purchase an interest in any security. Advantage Capital is an equal opportunity provider.

The investments and portfolio companies referenced in this document represent only a sample of companies that have received investment capital from Advantage Capital-related entities. For a complete list of such companies, please see our website at It should not be assumed that recommendations made in the future will be profitable or will equal the performance of the securities highlighted herein or contained in any other information provided by Advantage Capital. Past performance is no guarantee of future results.


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